Hello lovely,

When creating our college merch, the inspiration came straight from concert tour merch. Since we were travelling across multiple states for sorority visits, it felt like the perfect opportunity to design our own “tour drop” — something exclusive and collectible that students could wear long after the events.

The starting point came from the sticker designs our graphic team created for the activations. I knew they’d translate perfectly onto sweats and help tie all of the assets together. Those playful graphics set the tone for the placements and motifs, giving the collection that concert-inspired edge.

To keep the sweats feeling trendy and considered, I leaned into popular finishing techniques, mixing embroidery for an elevated detail with puff print for texture and dimension. The combination gave the pieces that curated, designed feel, not just another set of basics.

And of course, we couldn’t skip our signature Hello Molly pink. It became the key color throughout the designs, ensuring the merch felt undeniably on brand while still being versatile enough for everyday wear.

The result? Cozy, cool sweats that doubled as keepsakes from our Hello Molly college tour — wearable memories of the road.