Hello lovely,

When the Hello Molly team takes on Miami, you know it’s going to be a vibe. While our main event—Hello Molly Summer Club—was the moment, the week leading up to it was packed with golden hour content, social shoots, beachside lunches, and a little R&R. Here's everything we got up to in our sun-drenched Miami takeover…

Day 1 – Content Kickoff 
We landed and hit the ground running. First stop? The dreamy pastel tones of the Miami Beach promenade. The content? Immaculate. We made our way to the Design District for the perfect aesthetic backdrops and sweetened the day with a stop at Kith Treats—because EGC always tastes better with cereal ice cream.

Day 2 – Say ‘I Do’ to This Shoot 
We played bridesmaids for the day with a dreamy bachelorette-inspired social shoot. Think: veils and sparkles. You almost wouldn’t believe it wasn’t someone’s real hens. (Spoiler: it wasn’t, but we definitely said yes to the dresses.)

Day 3 – RDO… Miami Style 
Rest Day Off = beachside lounging, vitamin D, and catching up on emails poolside in bikinis. The dress code? Barely-there linen sets and oversized sunnies. The vibe? Off-duty models meets tropical recharge.

Day 4 – Dinner at Sexy Fish 
It’s not a proper Miami trip without a little sparkle. We hosted the most glam influencer dinner at Sexy Fish—aka neon lights, fun dresses, and a menu too pretty to eat (but yes, we still did). The cocktails flowed, and so did the content.

Day 5 – Beach Club Dreaming  
We kept the good times rolling with a luxe influencer lunch at Nikki Beach. Picture this: crisp white tablecloths, rosé on tap, and our girls dressed in sun-soaked whites. Truly the chicest way to spend a Friday.

Day 6 – Lights, Camera, Glam 
It was content day again and this time we teamed up with icons Lydia Karax and Liv Silverman for a GRWM-style shoot that gave serious main character energy. Every look, every transition? Flawless.

Day 7 – Hello Molly Summer Club  
The big one. We took over a Miami club with daybeds, printed umbrellas, a popsicle station, passport embossing, gift bags, and a whole lot of glam. Guests picked out their fave new pieces from our latest collection and got their perfect shot in front of our photo wall. It was the ultimate summer moment.

Day 8 – The Edit Sesh 
Back to laptops (with iced lattes in hand). We spent our final day editing, uploading, and reliving all the memories. And yes, we already started planning the next one…

Sunshine, sequins, and so many outfit changes later—Miami, you were magic.