Hello lovely,

Meet Base Studio, the new collection made for your entire 9 to 9.

Because getting dressed at 9AM and still looking good at 9PM shouldn’t require a full outfit change, three emergency outfit options and a minor existential crisis. Base Studio is here for the days that start with coffee and end with cocktails, with everything in between.

Think tailored pants, polished tops, mini dresses and effortless shorts, mixed with the softest everyday basics and satin separates that instantly make an outfit feel a little more elevated. Basically, the pieces your wardrobe has been asking for.

Your new 9 to 9 wardrobe

The best day-to-night outfits are the ones that don’t feel like they’re trying too hard. Base Studio keeps things clean, effortless and easy to style, so you can go from desk to dinner without looking like you accidentally wore your work outfit to drinks.

Start with tailored pants and a polished top for your 9AM plans. Add a mini dress when you want something easy. Swap your everyday tee for satin when the sun goes down. The formula is simple, but the outfit always looks put together.

And yes, you can absolutely wear the same outfit all day.

Tailored pieces that do the most

A good tailored piece is basically the wardrobe equivalent of having your life together.

Base Studio brings together tailored pants, structured tops, mini dresses and shorts designed to make getting dressed feel easy while still looking polished.

Pair tailored pants with a fitted tee for a more relaxed daytime look, then switch into a statement top and heels for dinner. Style tailored shorts with a simple tank and sneakers during the day, then add jewellery and a cute bag when your plans change.

Because your calendar can change. Your outfit doesn’t have to.

The soft basics you’ll actually live in

Every wardrobe needs the pieces you reach for without thinking.

Enter the signature Base styles. Think super-soft T-shirts, effortless silhouettes and elevated basics that work with absolutely everything.

These are the pieces that make the rest of your wardrobe make sense. Wear them with tailored pants, tuck them into mini skirts, layer them under a blazer or pair them with denim for those “I just threw this on” days that somehow look very intentional.

Basically, if you find yourself buying it in multiple colours, we understand.

Satin for when 9AM becomes 9PM

Then there’s satin.

For those moments when your day starts casual but your plans suddenly become much more interesting, the satin tops and pants are ready.

Wear them separately with your everyday wardrobe or go all in with a matching satin set for an instantly polished look. Add heels and statement earrings for dinner, or keep things relaxed with flats and minimal accessories.

It’s giving effortless. It’s giving “I didn’t change, I just accessorised.”

How to style your 9 to 9 wardrobe

The secret to a good day-to-night wardrobe is choosing pieces that can move with you. Instead of filling your wardrobe with outfits for one specific occasion, build it around versatile staples that can be dressed up, dressed down and styled ten different ways.

Meet Base Studio

Base Studio is your new go-to for elevated basics, tailored wardrobe essentials and effortless day-to-night outfits.

From soft T-shirts and everyday staples to tailored pants, mini dresses, shorts and satin co-ords, every piece is designed to slot into your wardrobe and make getting dressed just that little bit easier.

For work days. Dinner plans. Coffee runs. Last-minute drinks. Weekend plans that somehow turn into a late night.

9AM to 9PM. One wardrobe. So many plans.

Welcome to Base Studio.